ZOE LARSON
designer + illustrator
Work
Play
About
Brooklyn based graphic designer + illustrator
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she/her/hers
I’m a designer who loves playful illustration, curated details, and bringing strong brand worlds to life through strategic visual storytelling. Since graduating with a BFA in Design from the University of Kansas in 2019, my experience has ranged from collaborating with small creative studios and startup clients to delivering high-impact work for global brands at large agencies.
I’m drawn to the beauty of handmade design, believing that a tactile, personal touch can elevate any project. My personal artistic style is colorful and expressive, but I’m constantly experimenting with all kinds of mediums, because having one style is boring! I love to capture intimacy and vibrancy, and I’m inspired by nature, architecture, and everyday moments.
I enjoy collaborating with nice and talented people – always open to chat about new projects or art commissions. Please reach out if you’re interested in working together!
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FREELANCE
2019 - currently
BULLETPROOF
Aug 2022 - currently
THE WORKING ASSEMBLY
Sept 2020 - Aug 2022
WHISKEY DESIGN
May - Aug 2019
715 RESTAURANT
Sept 2019 - Mar 2020
THE UNIVERSITY OF KANSAS
OFFICE OF STUDY ABROAD
July 2018 - May 2019
EDUCATION.｡.
THE UNIVERSITY OF KANSAS
Class of 2019
BFA in Visual Communications
Minor in Journalism
Typography & Printing in Italy
June - July 2018
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BRANDING
PACKAGING
ILLUSTRATION
LOGOS + WORDMARKS
HANDLETTERING
BRAND GUIDELINES
ART DIRECTION
CLIENT EXPERIENCE
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SINGLE PERSON ENDEAVORS
STARTUPS
PUBLISHED AUTHORS
SMALL BUSINESSES
MID-MARKET ENTERPRISE
GLOBAL COMPANIES
PERSONAL ART COMMISSIONS