ZOE LARSON
designer + illustrator
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TOM’S PERFECT 10
Tom’s Perfect 10 is a granola line that launches unique, experimental flavors, from “Mangonada” to “Flaming Chocolate.” Each pack comes with a scorecard where consumers, upon trying each flavor, can review the granola based on certain criteria and provide feedback that will help Tom find the perfect ten-out-of-ten recipe. This brand was born out of Tom Bannister’s passion for tasting and making granola. What started as his informal granola review series on Instagram eventually led to making larger batches out of a cooking incubator based in NYC. In 2020 he launched his own line of granola called Tom’s Perfect 10, where he began experimenting, creating, and shipping out his granola creations – a reflection of the creativity that arose during the pandemic and a reminder of New Yorkers’ wider resilience and grit. Within the first launch, the brand amassed 15,000 people on its waitlist. Today, the brand consistently releases 4,000 batches of an exclusive flavor every month.
See more: tomsperfect10.com
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